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Follow these steps to set up your workspace, connect channels, import data, and run your first model in Yapamar.

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Get started Guide

1

Create the account. Start your journey in a few minutes

Creating an account is the first step to unlocking the full power of Yapamar. The setup process is quick and designed to get you into the platform without unnecessary friction.
  • Choose a subscription plan that matches your needs and provide your company details.
  • Contact sales to obtain onboarding link.
  • By default, you’ll be added as the workspace admin, which means you’ll have full control over users, channels, and data access.
2

Connect channels. Link ad and analytics sources

The more channels you connect, the more complete your marketing performance picture becomes. Yapamar integrates seamlessly with leading ad and analytics platforms.
  • Connect your advertising and analytics accounts in just a few clicks.
  • Secure OAuth login keeps your credentials safe; you can revoke or refresh access anytime in Settings.
  • Only the minimum permissions required for reporting are requested, so you stay in full control.
Note: Can’t find the connector you need? You can start by uploading data manually via XLSX.
3

Upload data. Import your historical performance

To analyze long-term performance and train accurate models, you’ll need to import past data. Yapamar makes this easy with simple templates and validation.
  • Use our standardized CSV/XLSX templates (files up to 100 MB are supported).
  • Drag and drop your files - the system automatically validates format and required fields.
  • Once uploaded, click Upload to preview rows, metrics, and the date range covered, ensuring your data is ready for modeling.
Good to know: If you re-upload updated files later in Settings, Yapamar automatically de-duplicates records based on keys like campaign ID and date.
4

Campaign mapping. Align naming across platforms

Different platforms often use inconsistent naming for campaigns and ad sets. Campaign mapping brings everything together into a unified structure.
  • Match campaigns with flexible rules.
  • Resolve duplicates, missing names, or “N/A” fields with one click for clean and reliable data.
  • Save your mappings as reusable presets, so you don’t have to repeat the process for every new dataset.
Recommendation: Define a naming convention early to make reporting easier.
5

Start modelling. Select KPIs and run your first model

Now it’s time to transform your connected data into actionable insights. Modeling lets you evaluate the impact of each channel and identify the best next steps.
  • Define your KPI by choosing the source, metric (any metric from your uploaded data), and its unit — whether it’s measured in money or in counts.
  • Select the scope: choose which media channels, campaigns, or ad groups you want to include in the analysis.
  • Run the model to generate contribution insights and optimization suggestions.
Outcome: Your first model will show you how each channel contributes to results and suggest data-driven next-best actions for scaling campaigns.